Parker News


Parker Unveils New Logo

Staunton, VA

We are proud to unveil our new logo.

The logo signifies the next chapter in Parker’s rich history of providing world class American made bows and crossbows along with superior customer service and an unbeatable lifetime warranty. “We set out to design a logo that easily identifies Parker as a company that manufactures archery equipment for the sporting goods industry,” said Brandon Hylton, Creative Director of Parker Bows. “This logo is a testament to Parker’s legacy and the brand moving forward.”

The new logo will appear on future products and promotional materials over the coming year, including a full line of apparel.

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